My expertise is as a creative team leader, developing concept and brand strategies and executing them with speed and proficiency. I have a great instinct for trends and how to tailor them to specific consumers. I have traveled extensively to research design ideas and find inspiration in unexpected places.
My broad experience designing all categories of women’s apparel and accessories allows me to be a hands-on leader with a wide-ranging knowledge of process and development. I have successfully led design teams of up to twenty by articulating a clear design POV, building strong cross-functional team relationships, nurturing talent and mentoring team members for growth, and ensuring the vision is executed with integrity and authenticity from concept to final product.
I enjoy coming up with ideas to move the product forward, and have developed multimillion dollar brand strategies around fabric and fit innovation. I have worked on capsule collaborations with various celebrities and participated in social media outreach across various platforms to engage with customers. Dedication, drive, and a strong work ethic are deeply ingrained in me, and I approach each design opportunity in my career with enthusiasm and commitment to the brand’s success.
